Have you heard of South By Southwest (SXSW)? If the answer is “no”, it is a festival that takes place every year in Austin (USA) and presents itself as the convergence of art, especially music and cinema and technology; there are several special presentations, exhibitions, cinema sessions, concerts, lectures and round tables that, this year, will take place between March 9 and 18.
And in this next edition of the event, whoever will be there will be none other than Eddy Cue, senior vice president of software and internet services at Apple. Cue participate in a round table within the category "Startups and Technology" and take the stage with the CNN journalist Dylan Byers; others who participate in the same category include the filmmaker Spike Lee, the journalist Kara Swisher (of Recode) and the YouTube CEO Susan Wojcicki.
It is not yet known exactly what will be the focus of Cue's speech, but the executive is expected to talk about Apple Music and, with some luck, about Ma's initiatives in the original content area that, at this point, no longer they are more secrets to anyone. He will, of course, also share experiences and advice for young people who are in the process of founding their first startup, as the category of his speech informs.
Who also speak at SXSW 2018 the head of accessibility for Apple, Sarah Herrlinger; the executive participates in a panel that explores “the importance of accessibility in technology and why more needs to be done”.
If you are interested (and tickets to Austin for March), the full schedule of SXSW 2018 and tickets to the events can be obtained on its official website.