Apple's senior vice president of software and services, Eddy cue, has been quite busy these past few days: after an interview for the The times, where he told a little more about Ma's goals with the Apple TV +, now the executive has countered some information around the upcoming platform of streaming Ma videos circulating around her in a new conversation with GQ.
Cue said that, contrary to some information being released, Apple executives were not involved in the scripts for future original series of the service, and that they have no editorial functions on the platform.
The comments Cue referred to suggested that he and Ma's CEO, Tim Cook, were making "remarks on scripts" from the series. We even reported last September that Cook would be concerned about the explicit content of some Apple TV + productions as being "too violent."
Cue was adamant that Apple is creating “very different programs,” with content for all ages. Thus, the company will also include in its catalog productions that are not as familiar as “The Morning Show” (starring Reese Witherspoon and Jennifer Aniston), which is likely to be one of the platform's first releases.
I can assure you that this was 100% false. He (Tim Cook) didn't say, "Don't be so mean." He didn't say anything about the scripts.
Song Lyrics on iOS 13
The executive also commented on the new appeal of real-time song lyrics sync on iOS 13which he himself announced to the french site Numerama, last week.
According to Cue, a feature like this (which seems to be relatively simple) requires a lot of money:
It takes an excessive amount of money to try to do this and try to figure out how to do it the right way. I honestly don't know the exact number of people who are working on it. Ideally, that number would be zero because we get all of them (the lyrics) from record labels. But we found that this would not work. In general, it takes hundreds of people to do it.
In addition, Cue said that Apple is starting with the lyrics of the most popular songs, but that the plan to add synced lyrics to all songs in the Apple Music collection, of course.
via the loop
