eCommerce gains followers in the last months of the year

The latest data from Marktest’s Netpanel show that the Christmas season remains the most significant for e-commerce. The analysis shows that the number of Portuguese Internet users who accessed online stores during the last quarter of 2009 grew by 7.9 percent compared to the previous three months and by four percent year-on-year.

The study reports that 2.573 million citizens browsed from home on ecommerce sites between October and December 2009, which corresponds to 62.5 percent of national Internet users.

In this period, more than 200 million pages were visited, an average of 78 per user. The total time spent browsing these sites exceeded 1.9 million hours, for an average of 45 minutes per Internet user.

Looking at the whole year, the first quarter was the one in which the most pages were viewed (over 228 million).

Taking the time spent as a criterion, he “wins” the fourth quarter, with about two million hours. This figure resulted in an increase of 4.9 percent over the previous quarter and an increase of 7.3 percent over the fourth quarter of 2008.

Among the sites, Worten led the fourth quarter in unique users (743 thousand), but it was at FNAC that Internet users viewed more pages (more than 13 million).

Most visited e-commerce sites