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Don't expect 30% reduction on PIS and Cofins-free smartphones

Earlier this week, Brazilian President Dilma Rousseff signed a decree relieving high-speed internet phones of smartphones with values ​​up to R $ 1,500 of PIS / PASEP and Cofins. In the ideal universe in which the Brazilian government lives, this decision would lead to a reduction in the final price of consumer devices by up to 30% compared to imported smartphones, which also pay IPI. But for those who live outside the pink bubble of Braslia, Smartphones will actually get cheaper, but the decrease in the value of devices will be far from 30%.

Dilma Rousseff
President Dilma Rousseff will have to narrow the distance between her fingers to get to the actual value of smartphone reduction as envisaged by Decree No. 7,891. / Mariazinha's Blog

In a wise attitude, the websites Gizmodo Brazil and UOL Technology Contacted the manufacturers to learn more about the possibilities of reducing up to 30% in the value of handsets worth up to $ 1,500 and are manufactured in the national territory. The very revealing answer, and based on the most optimistic predictions, can reach only 10%. In statement to UOL Technology, the president of the Brazilian Association of Electrical and Electronic Industry (Abinee), Humberto Barbato added that this reduction can reach only 7% of the value of the device to the final consumer:

I do not know how the value fall 30%, because the tax exempt are at 9.25%. We are considering a 7% reduction, which is a reasonable number. Any value above that I find a little absurd.

The scenario no longer seems so favorable for the end user right? Confirming what the head of Abinee said, Nokia said its smartphones will actually be cheaper, but the reduction is expected to reach a maximum of 9.25%. Already Motorola predicts a reduction of 10% to 13% in mobile devices that fit the decree. The other manufacturers have not spoken so far.

The measure still goes through an act that regulates tax exemption, the provision that even this week will be made public the technical specifications of the appliances that will benefit from the exemption. Some of these requirements have already been announced by the Ministry of Communications, such as wifi, browser and email application, operating system that provides third-party development kit, 18 cm2 screen or larger, QWERTY keyboard, and country-developed applications, including third parties.

Well, as we can see, the laws go one way, while the market goes the other way. Ok, fact that smartphones made here, up to a certain price limit, will have a reduction in the final value, but before announcing a percentage society, the government should at least make a real estimate, because it is very easy to say that "In my government I reduced by 30% the final price of smartphones to consumers compared to the imported product". The beautiful number fills the citizen with expectations, however, when the same arrive store will come across another reality.

What I mean is that you cannot advertise and put on paper a value that is not actually practiced. So do not fall into the litany that the Law of Good will democratize technology and foster the mobile market in the country, because in practice we are still crawling when the subject offers support in order to tool the citizen.

In your opinion, does the decree signed by President Dilma Rousseff directly affect your life, that of your friends or family? Let us know what you think in the comments below.

. (tagsToTranslate) tax exemption smartphone (t) decree 7891 (t) smartphone (t) brazil (t) good law