When you first reported the numbers about diversity within Apple, Tim Cook he was very dissatisfied and promised changes. One of the first actions was to invest US $ 50 million to improve diversity in the technological sector. Today Apple shared its new report focused on the topic, with significant advances.
Here is Tim Cook's open letter:
Apple has always been different. A different type of company with a different view of the world. It is a special place where we have the opportunity to create the best products on the planet, products that change lives and help shape the future. a privilege that we embrace with affection.
Critical diversity for innovation is essential to Apple's future. We aspire to do more than simply make our company as diverse as the talent available for hire. We need to solve the most basic and broad challenges, offer new opportunities and create a future generation of employees as diverse as the world around us. We also aspire to make a difference beyond Apple.
This means fostering diversity not only at Apple, but across our entire ecosystem, from customers we receive in our stores to the suppliers and developers we work with. We are committed to fostering and advancing inclusion and diversity through Apple and all the communities of which we are a part. As an example, we are proud that our spending on business led by women or minorities exceeded $ 650 million last year.
We want every person who joins our team, every customer visiting our stores or calling our support to feel welcome. We believe in equality for all, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation. This applies throughout our company, worldwide, without exception.
Last year we disclosed the demographics of our employees for the first time externally, although diversity has long been a priority. We promise to improve these numbers and are happy to announce that we have made progress. Last year we hired more than 11,000 women globally, which is 65% more than in the previous year. In the United States, we hired more than 2,200 black employees, a 50% increase over the previous year and 2,700 Hispanic employees, a 66% growth. In total, this represents the largest group of minority employees we have hired in a single year. In addition, in the first 6 months of this year, almost 50% of the people we hire in the United States are women, black, Hispanic or Native American.
As you can see, we are working hard to expand our recruitment efforts in order to continue to hire people from minority groups in our industry. We are supporting education with programs like the Thurgood Marshall College Fund to help students in historically black colleges and universities find opportunities in technology. ConnectED is taking our technology to some of the most economically damaged schools and communities in the United States, so more people have the opportunity to follow their dreams. We are also hosting hundreds of students at our annual developer conference, and we are preparing new programs to help students learn how to program.
We are proud of the progress we have made, and our commitment to diversity remains strong. But we know that there is much more work to be done.
Some people will read this page and see our progress. Others recognize how far we have yet to go. We see both. And more important than these statistics, we see tens of thousands of Apple employees around the world, speaking dozens of languages, working together. We celebrate their differences and the many benefits that we and our consumers enjoy as a result.
Although Apple has advanced in diversity, men are still the majority within the company (69%) as well as whites (54%). Compare the figures for 2015 with those for 2014:
The report with information about this year's employees will be registered with the American government and, after that, the company promised to make it public (as it did with the 2014 document). Still, Apple reported that EEO-1 (as the report is known) has not kept pace with changes in the American industry or workforce over the last half of the century and believes that the information shared on its own site are a much more accurate reflection of progress towards diversity.
Although not yet available in Portuguese, it is worth visiting the page "Diversity" and see what Apple has to say about it.
Out of curiosity, Cook commented in the message that Apple is hosting hundreds of students at WWDC. In 2015, one of these students was Beatriz Magalhes (the one on the left, in the photo above). We had a very nice chat with her on MacMagazine on Air # 135, it is worth listening to.