The rumor that Instagram would limit the reach of user posts to 6% or 7% has gained resonance on social networks in recent days. The rumor started in the United States at the end of January, and during this week also spread in Brazil. On Google Trends, the site that monitors Internet search volume, the search for "Instagram has limited our posts" in the country has grown 300% since Wednesday (6). Brands and digital influencers with thousands of followers started a viral campaign with a request for followers to comment on the post to supposedly reconfigure the feed algorithm and increase the reach of posts.
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This is not the first time this rumor has become popular on the platform: in June 2018, the same complaint was made by users. People also claim that Instagram will re-display posts in chronological order, as it was before adopting the algoremic feed in 2016. In response to Twitter last week, Instagram denied any recent changes to its feed rating and explained that it did not. hides posts from your users.
Viral post that Instagram is limiting the reach of user posts Photo: Reproduction
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The rumor in the novelty. In June 2018, dnetc published a story warning that it was a false rumor that Instagram was limiting network posts to just 7% of followers. Just like this time, users have made posts to circumvent the supposed limitation by asking people to type the word yes in comments to help with the campaign. At the time, a social network advisor denied the rumor to the G1 site.
The rumor resurfaced in the last weeks of January in the United States during this week and was reported by several international press websites. A viral post began to be posted on the Internet mainly by brands and digital influencers with thousands of followers with 7% reach limit information, as well as asking the user to like and comment on the post to help with action. The message later gained a similar version in Portuguese.
In response, Instagram stated on its official Twitter account on Jan. 22 that the feed algorithm remains the same: "We have not made any recent changes to feed rating and have never hidden posts from people you are following."
Instagram's response to Instagram is supposed to be limiting the reach of user posts Photo: Playback / Instagram
In a series of tweets, the social network explained how the algorithm that determines the display order of posts in the feed works. The posts that appear first are based on user behavior: the accounts the person most engages with likes or comments, for example, and other factors such as how often Instagram is used and how many people the user follows.
Read the full Instagram answer:
"We noticed an increase in Instagram posts limiting photo reach to 7% of your followers and would like to clarify that.
What appears first in your feed is determined by which posts and accounts you engage most, as well as other contributing factors, such as the timing of posts, how often you use Instagram, how many people you follow, and so on.
We haven't made any recent changes to feed rating and we never hide posts from the people you follow if you keep scrolling, see them all. Once again, your custom feed for you evolves over time based on how you use Instagram. "
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