Last fiscal quarter, for the first time in the history of the iPhone, handset sales grew by 0.4% although no less than 74.8 million devices were sold, generating $ 51.6 billion in revenue.
This, of course, raised the alarm for financial analysts who have already tried to put a huge question mark in the future of the iPhone and Apple as a whole, after all, in the last fiscal quarter the smartphone represented 68% of the company's revenue. However, a survey (PDF) carried out by Consumer Intelligence Research Partners the first quarter of 2016 showed that, at least in the United States (which, alongside China, the main market for Ma), things are going well for the company.
Together, iOS and Android hold 95% of the local market which really impresses. The point here is that, in the same period of 2015, iOS had 28% of the market; now, that number has risen to 40%. Comparatively, Android had 69% and now has 57%.
See the iPhone market drop from the fourth quarter of 2014 to the first quarter of 2015. Now compare with the fourth quarter of 2015 / first of 2016. As we can see, the market share of the device has remained practically stable which proves that Apple is doing very well the role of attracting users of the Google platform.
Another CIRP survey of consumers with iPhones, however, indicated that iPhones 6s / 6s Plus accounted for “only” 61% of sales of Ma devices in the period, well behind the 78% of iPhones 6/6 Plus in the same period 2015. On the other hand, this shows how important it is for Apple to continue marketing past generations of the iPhone, from a strategic point of view.
When we started with a brand analysis instead of operating systems, Apple's superiority over the competition (in your home country, good to remember) is great. Even with “only” 40% against 57% of Android, Apple holds 40% of the market against 37% of the second place, Samsung (which shows that the South Korean is very well positioned in the USA and that, together, they command sales in the country).
No wonder that Apple and Samsung dominate the profit of the entire smartphone market
(via Fortune: 1, 2)