News in Beats 1, the global / free radio from Apple Music!
If you like deadmau5 (artistic name of Canadian music producer Joel Thomas Zimmerman), know that from next Friday (18/3) he will run the program entitled “Mau5trap presents”, which will air at 7 pm (at the time of Braslia) on Beats 1.
HERE WE GO. @ Deadmau5 is coming to # Beats1.Catch mau5trap presentsFriday at 3PM PT / 6PM ET. pic.twitter/lE1WAoKyDn
– Beats 1 (@ Beats1) March 14, 2016
Taking the tweet above, absolutely nothing about the program has been commented. In other words, we don't know what to do next.
It is worth noting that the program is not the first led by artists and figures from the musical world. Since the launch of Apple Music, Beats 1 radio has had programs planned and presented by Jaden Smith, St. Vincent, Josh Homme, the Disclosure duo, Pharrell Williams, Drake, Elton John and Dr. Dre.
The addition of deadmau5 is curious because, when TIDAL was launched, Zimmerman was one of the artists who was publicly supporting Jay Z's new endeavor. or Zimmerman just jumped off the TIDAL boat after the whole fight involving Kanye West.
Regardless, good news for fans of the artist and those who enjoy Beats 1.
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On a related note, Zane Lowe (anchor of Beats 1) was recently interviewed by Noisey and spoke, among other things, of the freedom that artists have to create their programs, saying that Apple does not impose any restrictions or rules on what to do.
For those interested, it is worth checking out the video / interview.
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Another novelty of Ma radio, this is disclosed by Billboard, that Apple's music service became the first to incorporate into its catalog remixes of music and mixes DJs thanks to an agreement with Dubset Media Holdings.
This will be possible thanks to a technology owned by Dubset called MixBank, that analyze these files (remixes / mixes) in order to identify the songs played and pay the rights holders the due royalties. However, anyone who thinks this is something simple to do is wrong.
According to Stephen White, CEO of Dubset, a single mix can have up to 600 different rights holders involved. A typical mix, according to White, has 25 to 30 songs. Thus, it is necessary to pay royalties for about 25-30 record labels and 2-10 editors per track. To give you an idea, a 60-minute mixing file takes about 15 minutes to be analyzed by the tool. Highly complex, isn't it?
They were able to make deals with more than 14,000 recorders / publishers and, of course, will be left with a piece of the revenue for allowing this type of content to now be legally reproduced on video services. streaming starting with Apple Music.
(via MacRumors: 1, 2)
