CyberMonday does not repeat itself in 2010

CyberMonday enters the 2nd edition

It was held for the first time last year and it was the organization’s intention to repeat the initiative this year, but the second edition of CyberMonday will not happen after all. The initiative, organized by KuantoKusta, ended the debut edition with the participation of 50 stores, more than 50 thousand visitors and 53 thousand redirects to the stores of the brands that decided to join.

However, at the time the organization admitted that the week of discounts on online purchases had fallen far short of their expectations. The public joined but the stores – consumer electronics, essentially – were not very bold in discounts, compromising a greater success of the initiative. Even so, at the time, KuantoKusta planned a second edition of CyberMonday, which will not happen after all.

Contacted by TeK, Pedro Pimenta, public relations officer at KuantoKusta, explains that the company considered the possibility of repeating the Portuguese CyberMonday this year, but after some contacts with companies it retreated.

«CyberMonday aims to offer consumers special promotions for Christmas shopping», he explains. «Last year, despite the efforts of some stores and the strong public support, we thought that there had not been enough promotions for the event to be viable», he continues.

This year some stores were surveyed to gauge the interest in participating in a new edition and «we concluded that the scenario would repeat itself», adds Pedro Pimenta.

Instead of CyberMonday, which sought to bring to Portugal a discount initiative on electronic products sold online, born in 2005 in the United States, KuantoKusta plans to organize a Christmas Guide this year.

The offers included in the guide will be selected by the company according to the best promotions and will be updated daily. There will be space in this new format Promotions of the Day and Flash Sales, explains the same responsible.

This Christmas Guide will be online between 22 November and 24 December. The web address from which the guide will be accessible is not yet available.

Cristina A. Ferreira