The MVNO, launched on 30 November last year, exceeded 100 thousand customers during the first half of this year, CTT announced today in the presentation of the balance sheet in the first half of 2008. The number had already been advanced, but without official confirmation by company.
The postal operator has been surprisingly conquering the market, which has been reflected in the numbers obtained. This is because the company’s initial goal was to reach hundreds of thousands of customers within a year.
Phone-ix competes in the same market as the operators UZO and Rede 4, both launched in 2005. The first stood out for receiving 15 thousand applications for membership in just five days, while Network 4 registered 30 thousand applications for joining its service in two weeks.
The objectives of the two operators, at the time of its launch, were to win 10 to 11 percent of the market in the space of 3 to 4 years.
2007-11-30 – Phone-ix details first offers
2005-06-27 – Sonaecom responds to the discount TMN with rede4
2005-06-22 – TMN launches Uzo brand to simplify mobile offer