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CRM remains the investment priority of companies

إن مديري الإعلام لا يستثمرون التقنيات الرقمية

In 2009, Portuguese companies will invest 23.9 million euros in CRM (Customer Relationship Management) software, an increase of 2.3% compared to 2008. The forecasts are from IDC, which points CRM as one of the areas of greatest potential, with an average growth rate of 5.7% for the period between 2008 and 2013.

Investment expectations in Portugal are above the European average, where average annual growth is expected to be around 4.3%.

«Although we are in a period of strong cost reduction, organizations have at the top of their investment priorities solutions that enable them to improve service to customers, or the citizen, and increase the efficiency and effectiveness of sales», concludes Gabriel Coimbra, Research & Consulting Director of IDC Portugal, in the evaluation of the study data for Portugal.

In an analysis by sectors, public administration, utilities and services rank first in the growth of investment in CRM solutions, but the largest volume of investment will continue to be on account of the financial, industrial and telecommunications sectors.