Incentives for modernization for a thousand SMEs

CRM market growing until 2012

Incentives for modernization for a thousand SMEs

By 2012, the Western European CRM applications market is expected to grow 6.9 percent annually, concludes IDC in the Western European CRM Applications Forecast and Analysis report, 2008-2012.

In Portugal, growth in this segment will be above the European average. If in 2007 the national market for this type of applications for the areas of IT, Telecommunications and Consumer Electronics represented 18.8 million euros, it is now estimated that it will reach 2012, representing 27.1 million euros.

Gabriel Coimbra, Research & Consulting Director of IDC, believes that «we are in the presence of a new wave of CRM projects, which has short and objective implementations as a common denominator, in order to quickly increase customer satisfaction, increase retention rates and loyalty and generate more revenue and results through actions of cross sell and up sell«.