The crisis must be seen by companies as an opportunity. The conviction is by José Duarte who spoke this morning at the SAP Business Forum. The president and CEO of SAP for the EMEA region believes that there is an information overload on the economic difficulties that affect economies and argues that we must not forget that the «world continues to turn». For the responsible, it is not the excessive focus on a «reducing vision» of the current situation that companies can build their future, but finding ways to transform difficulties into opportunities and being aware of the trends that mark business worldwide and that are independent of the crisis.
He points out five trends that he considers fundamental: the rise of green movements; the fact that the workforce has become global, as shown by the creation of large geographical centers capable of providing services in various parts of the world; intensified competition; the increased risk and the permanent use of technology.
José Duarte, who started at SAP as a consultant and ended up becoming the Portuguese head of the company, later Iberian and later Latin America regional director, also shared information collected over the years of contact with the client, highlighting those he considers today the most important points. relevant on any manager’s agenda.
Innovation capacity, execution capacity and efficiency, compliance and human capital management were the points aligned by the person in charge.
For José Duarte, companies are increasingly aware of the need to innovate continuously, creating an innovation environment that translates into revenue. A non-disruptive innovation, he defined. Also gaining prominence in the managers’ agendas will be the ability to actually execute that innovation and projects, efficiently. Compliance with market standards is another aspect that is relevant, as well as the ability to better manage the human resources that advance the organization.
The SAP Business Forum is an annual event that today takes place in Estoril. The conference agenda is complemented with an exhibition area where partners from the software managers show their products.
Open Text is one of the presence of the event and one of the most recent partnerships of SAP to complement the offer of solutions. The company specializing in content management software is one of those invited to make a presentation in the space dedicated to the display of partner solutions.
The products resold by SAP under the agreement assume the designation of SAP Archiving by Open Text and SAP Document Access by Open Txt, as explained to TeK Pedro Faria Blanc, the company’s country manager for Portugal. The partnership with SAP, the company that has been part of Ixos since 2003, represents 70 percent of turnover in Portugal.