Apple, Apple, Apple: This is to prove that even the paladins of user privacy and defense also have their moments of, say, weakness according to some of their own users, that is. Just see this story brought by Bloomberg.
According to the agency, a group of Apple customers filed a class action lawsuit against Apple claiming that their personal information related to the iTunes and to Apple music were sold to Ma partners without their consent. This represents a practice that, if proven true, is not revealed by the Cupertino giant and goes against the company's image and policies, of course.
The consumers in question from the United States of Michigan it's from Rhode island, say Apple sells data to "hundreds of thousands" of customers; Anonymous partners could purchase lists of iTunes users that fit certain parameters, such as education level or music buying pattern. Buyers of this data would then cross-check it with other information provided by Ma to create unique consumer profiles and sell them to advertisers.
The prosecution documents point to Apple's recent privacy-focused campaign, stating that Ma's catchphrase “what happens on your iPhone stays on your iPhone” is simply not true, as the company would be selling information underneath. Cloths. It is not clear what kind of evidence or evidence for this charge was offered by the complainant.
If Apple is found to actually sell personal information related to iTunes, Apple may be in trouble: illegal practice in complainant states and many other US states (as well as countries). Consumers who have filed for action request a refund of $ 250 for each affected Rhode Island customer and $ 5,000 for each Michigan customer, based on state laws.
The lawsuit is being filed at the Northern California District Court, and Apple will certainly be following its proceedings very closely. Defeating this kind of question, after all, could lead to an avalanche of similar actions.