Consumers little informed about TVIP but interested in the benefits of technology

COLLAB distinguished with the APDC / Siemens Innovation Award

Americans and Europeans seem to be poorly informed about IPTV, or Internet television. An Accenture study of 6,000 consumers in the United States, United Kingdom, France, Germany, Spain and Italy shows that 46 percent of respondents do not understand the meaning of the term IPTV. Despite the lack of information, Accenture argues that there is a strong interest in technology.

The cost is cited by respondents as the biggest barrier to their adoption of TVIP (54%), followed by security concerns (38%) as computer viruses, and the overall quality of service (39%), including bad connections.

«Less advertising» and «being able to choose more specialized programs», would be possibilities that would please 55 and 47 percent of respondents, respectively, and that could lead them to subscribe to an IPTV service.

Among young people, young adults are those who show a greater willingness to adopt and pay for IPTV services, a consistent trend in the six countries represented in the study.

The improvement of television services would, for 30 percent of respondents, involve «access to a greater number of films», while 36 percent consider it more important «to be able to create their own channel, to see their favorite content whenever want «.

Despite a strong interest in the concept of IPTV, Accenture advises service providers to focus on marketing and information to the end user.

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