Company says it has «evidence» that Apple manipulated App Store ranking

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Last September, a series of accusations against Apple about a likely monopoly with the App Store culminated in a publication of the Wall Street Journal who put, say, «all the cards on the table».

According to the newspaper’s analysis, the company would have changed its store’s algorithm to prioritize its apps over third-party software – which for years have been among the most popular options in App Store searches. This theory was later “ratified” by the New York Times, and the Apple had to move the chopsticks.

Now, however, a new charge has emerged, confirming that the company has in fact changed the App Store’s algorithms after the aforementioned complaints. More precisely, the development company Blix (creator of the email client Blue Mail) claims that it has discovered new data which indicates that Apple has long suppressed third-party app ratings on the App Store. The information is Washington Post.

According to Blix’s founders, they distrusted the App Store’s ranking method at the end of September, when Blue Mail moved from 143rd to 13th place in the ranking of email apps at the Apple store – right after the report. New York Times have been published.

Based on information and beliefs, Apple changed its search algorithms in an apparent attempt to remove the manipulation and suppression techniques previously employed and which were now under scrutiny after the extensive report by New York Times.

Still according to the executives, the reason why Apple “neglected” the Blue Mail app for so long is precisely the fact that the software “attracts ordinary consumers thanks to its wealth of resources, compared to the basic iOS Mail app. ”.

Blix is ​​waging yet another (older) battle with Apple, in which it requires the company to re-distribute Blue Mail on the Mac App Store. The email client was removed from the store last June, and since then, the developer has accused Apple of “antitrust violations”. According to Apple, Blue Mail was removed from MAS because it duplicated another Blix app, TypeApp.

Back to the accusation about app ratings, Blix ends by saying that Apple’s software is the only one on the App Store that has not been rated. They further suggest that the company intentionally singled out apps with lower ratings to “confuse customers and make them think that there were only lower quality alternatives to the Mail app”.

Apple has not commented on Blix’s accusations so far. The company is also being accused of a monopoly with the App Store in the largest judicial sphere in the United States and also in Russia.

via Business Insider