company announces series of shows in Milan

Apple Music Live, série de concertos na Apple Piazza Liberty em Milão (Itália)

Day goes by, day goes by, and Apple continues to deepen its relationship with the world of music. The most recent announcement in this regard is for a series of concerts, dubbed Apple Music Live, which the company will hold in the amphitheater of its beautiful Apple Piazza Liberty store, in Milan (Italy).

The first Apple Music Live will take place next Thursday (3/28) and will be led by the singer Marco Mengoni, whose most recent album, «Atlantic», is currently featured on Apple Music. Other performances will take place over the next few months and the series will end in October, with a presentation by pianist Ludovico Einaudi.

The coolest part is that all presentations will be recorded and later made available on Apple Music for users around the world to enjoy. It’s a good way to make up for the loss of the Apple Music Festival, I would say.

Apple Music Live presentations are free, but unlike events like Today at Apple, require interested people to collect tickets on the Apple website to participate. This is the ticket page, which will be updated every time a new presentation is scheduled.

How about expanding presentations to other locations, Apple? ?

via 9to5Mac