Companies must rethink ways of communicating according to open models

Sapo opens laboratory at the University of Aveiro

A study carried out with a hundred large companies, all of them IT and located in Germany, France and the United Kingdom, revealed that 75 percent of companies have failures in terms of communications necessary to perform their work, increasingly mobile , shared and virtual.

The analysis carried out by IDC in conjunction with Siemens, shows that 68 percent of the participants believe that the number of mobile employees tends to increase, while a significant sample of the universe under study reveals that the presence of global WAN sites is more significant. and new ways of contacting customers.

These percentages led the consultant to conclude that the type of communication technologies used within most companies «are not in accordance with the strategic objectives of greater productivity, competitiveness and lower costs».

Pim Bilderbeek, Vice President of IDC – Consulting, Telecommunications and Networking Research in Europe, stresses that environments are needed open communications that combine unified communications with IT platforms and integration of other business processes, together with other streamlining«.

The official says that «with all the mobile applications and the dynamic collaboration necessary for the virtual teams, the threat of fragmented communications that hinders business objectives of increasing market share and attracting new customers through lower costs becomes increasingly greater» .

According to Pim Bilderbeek, the results are in line with a concept he has dubbed «Enterprise 2.0», that is, «which combines Web 2.0 and unified communications technologies, as well as its integration with existing horizontal and vertical business applications. , allowing new ways of working «.

In the opinion of the IDC expert, the use of social networks or voice over IP communication are some of the solutions to be adopted because «taking the social network to the workplace does not mean finding interesting people to hang out with, but people in our company with knowledge and experience capable of providing guidance and reporting on best practices to complete a task more effectively. «

But it’s not just about effectiveness. Bilderbeek stresses that current and future workforces are becoming more and more distributed, mobile and virtual, companies that want to become more competitive, productive and that, simultaneously, want to lower costs must move to these environments of open communications, facilitating the integration of business processes.

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