The company that owns the Commodore International brand agreed to sell that subsidiary to the American Yeahronimo Media Ventures, which operates in the area of digital music distribution.
It is recalled that the Dutch Commodore was successful in 1982 when it introduced the Commodore 64 personal computer to the market, although it entered the market in 1977 with the launch of the 8-bit PET (Personal Electronic Transactor). For several years the brand has been linked to PCs and their components, more recently it has been focusing on digital music devices.
Among the most recent launches, Commodore made available in July a line of digital music players under the Mpet brand and USB devices, under the Fpet brand. More recently, in November, the company launched a gaming device in the United States, Direct-to-TV.
The acquisition involved US $ 32.6 million and according to the companies it should be concluded within a maximum period of three weeks. The buying company justifies the deal with the complementarity of the product portfolios and for now it does not help if the PC business that was once associated with the brand will revive.
PC World, which advances the news, also says that since its foundation Yeahronimo has kept as objective the development of its own line of digital music players, which now materializes with the acquisition of the subsidiary of Tulip Computers.
2003-07-15 – Commodore brand will be relaunched in portal dedicated to computer games