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ChangeWave Research surveys indicate increased corporate interest in buying Macs and iPhones

In a new edition of its study on intent to buy computers and smartphones, ChangeWave Research noted, for this quarter, a growth in corporate interest in Apple products. The updated figures point to a new level of demand for the company's products, which fell significantly between the end of 2008 and the first months of 2009.


MacBook and iPhone

For Macs, buying intent in the corporate sector rose to 9% on laptops and 7% on desktops. In relation to the last survey, there was a jump of two percentage points in the interest in MacBooks and a percentage point in the search for iMacs, Macs Pro and Macs mini updated at the end of the first quarter. Although small in relation to the rest of the industry, the indexes are encouraging in a period when it is still possible to feel limitations in the average purchasing power of the consumer.

Mac purchase intent

The iPhone, for its part, is also in a good time to continue its growth in the market. Of the 4,000 respondents about their intention to buy a smartphone this quarter, 44% said they were looking for one of the members of the Apple mobile family. The most interesting thing to note is that the study has been done throughout the second quarter, and after just a month since the launch of 3GS, 38% of those interested in purchasing a smartphone have chosen one of its two models.

Intention to purchase iPhones

With such demand, Apple once again asserted itself about Research In Motion (RIM), which fell to 23% in the intent to buy in the corporate world. Another surprise of this research is the return of Palm in the fight for this market: with the Pre, it saw the interest of the interviewees go to 8%, against 4% of the last quarter.

Pre and iPhone have a common enemy in the list of reasons why respondents would not buy them: their operators. About 25% of them would not buy an iPhone because of AT&T, while 16% would miss a Pre because of Sprint.