CEO Howard Stringer says Sony is developing a new type of TV, “just like Apple”

CEO Howard Stringer says Sony is developing a new type of TV, “just like Apple”

Incredible: all it took was a * rumor * about Apple heating up for competitors already to shake at the bases. Cupertino's firm has never announced or confirmed that it will actually launch a TV, but it already has people and not anyone making comparisons with it.

Sir Howard Stringer, Sony's CEO, told the Wall Street Journal that your company is working “on a different type of television”. The statement would have been normal if he had not completed it with "like Apple".

Sony TV

Stringer commented on the war that is taking place today in the TV segment and that is not only difficult to win market share, as all manufacturers are trying to create some differential to be able to stand out among so many in order to have the possibility to profit more with prices premium.

"There is a tremendous R&D effort being invested in a new type of television," said Stringer, saying "I have no doubts" that Steve Jobs was working on one of these. “We cannot continue to sell TVs (the way we have been doing). With every device sold, we all lose money. ”

The expectation that Sony will have a loss of up to $ 1 billion (!) This fiscal year, in part due to this more than necessary change in the television segment.

(via BGR)