Can Xiaomi be a rock in Motorola's shoe in Brazil?

While Xiaomi does not decide whether or not to officially come to Brazil, the brand's fans are still mobilized on social networks trying to understand what the company is planning for its supposed triumphant return. Of course, any rumor about the arrival of a new brand shudders the market, especially when its traditionally aggressive pricing strategy.

Xiaomi's return is being marked by much speculation and little consistent information. The brand spokesman for Latin America told AndroidPIT that Brazilians will soon have news about the brand in the country, which is the last known official information about the return.

In a card game, Samsung already anticipates Huawei flooding the market with smartphones that have balanced settings and good news, although the cost / benefit of these products is questionable at the moment. The same is true for Huawei in China, for example, where it is known for being a quality brand with higher prices, unlike more affordable ones. The fight between these two is clearly taking place by leading the local and global market.

Other than that, the question remains: if Xiaomi really comes, does she have a chance to threaten Motorola's reign? Probably this should already be an internal concern of Motorola, and not only of her, but also of Asus and others who follow this idea of ​​the perfect smartphone at the best price. What is at stake, basically, is the profile of the user who currently uses Motorola and the Brazilian consumer who currently has a Xiaomi.

xiaomi mi 8 lite 02
Mi 8 lite bestseller in Brazil / AndroidPIT

Xiaomi has a larger user base in Brazil than in 2015, when it was officially selling here. This group of users has grown because of the demand for better-performing products – which she herself did not offer when she was here – and, above all, for more affordable prices. Although this base is large, it is worth mentioning that today's "Mi fs" group is not fully consolidated.

The explanation for this is quite simple: price does not retain users, only consumers. Yes, there is a big difference between user and consumer, and it is exactly from this second wing that formed the largest group of people waiting for Mi's return to Brazil. Being here is guaranteed success for Xiaomi precisely because the brand is still unknown to much of the public.

Price does not retain users, only consumers.

This Mi consumer base will not support the brand if it continues to be a more viable option through importation than through local sale. The big difference between Mi and Motorola is exactly at this point, as only one managed to retain long-term users not only for price, but also for the characteristics of its products and the relationship that the brand was able to establish with a group of users that did not. identified with no other manufacturer.

When I say that price does not hold customers, just look at the case of LG and you will find a clear example of a company that sold while the price was good and then began to become irrelevant to users for not having a solid base. of loyal customers. It was exactly in this vacuum that Motorola knew how to act, and now it will be quite difficult for Xiaomi to have the same opportunity at a time when the consumer is more demanding.

In the end, I must say that most of the people who follow Xiaomi's return are expecting the price. If the price is not good, the import will continue to be worth to these people. They stay with the best price, the best offer and wherever they are. When a user comments that his Mi 3455XCR is better than a Motorola on some tech site, he can bet he is happier for the investment he has made than with the values ​​of the brand he is using.

And you, consider yourself a Mi f? Do you think Xiaomi will be able to retain users in Brazil?

(tagsToTranslate) Xiaomi (t) Motorola (t) Samsung