Finally, it highlights the global help to the United Nations, which is a partner of the event, in sending ideas on how to Rewear the World or rewrite the source code of the world, whose tag Reboot the World served as a motto for the event. But what does that mean? Tonico Novaes points out that in the generation of his grandparents, getting a job in the public sector was a dream of stability; in his parents it was to have a diploma as a lawyer, doctor, engineer or business administrator; in his generation, being a football player, rock singer or television artist became the goal; but the next generation intends to be the new Mark Zuckerberg, Jeff Bezos, Steve Wozniack, Tim Berners Lee or Steve Jobs, that is, to become an entrepreneur, create mobile applications, participate in hackthons, or for the most part, find a great solution for society, that is, rewriting the source code of the world, rethinking how society will live, explains the organizer.
Tonico Novaes told a story about an executive at a Campus Party edition who saw a blockchain solution that a girl had created, and asked him why he had not patented it. The answer was that his creation was of more use to society if it was kept as an open and free code, and for that reason, he launched it on Github. This example reflects the thinking of the new generation, and the willingness to collaborate, believing that they will change the world.
Although the event went well in its online format, the ghost of COVID-19 made it difficult to create the event. The digital event does not come close to the magic and experience of a physical organization, points out the organizer, noting that due to his participation in many other digital competitions in the last few months, he knew that they were all not very dynamic.
This forced us to think of fun ideas, which led to the creation of a studio with presentations between lectures, and reducing the time for each speaker to 30 minutes, in order to avoid becoming boring. At home, it is easier for the public to be distracted by social networks, family and other domestic tasks. And so, the main challenge was to keep the public connected.
On the other hand, a digital event has no borders, and can be accessed from any other country with greater ease. Therefore, the event in Portugal was attended by audiences from Brazil, Spain, the United States, Canada, Cape Verde, Mozambique, Angola, Mexico and other countries in Latin America. Three days before the event started, I received a call from Paco Ragageles (founder of the Campus Party brand 23 years ago) to congratulate us for being the country with the most audience among those who have never had a physical issue in the past 10 years. he left the organization confident for the future.
In that same call, it was mentioned that the alignment of speakers was very balanced, considering all 31 countries involved in the event. In the edition of Portugal alone, 130 names passed, with different experiences, and aged between 27 and 70 years, in a diversified offer of contents. The 30 minutes per intervention helped the dynamism and the fact that Brazil was equally involved in the event was used to invite Brazilian speakers, which attracted more public. And we even had lectures between Portuguese and Brazilians from the same area (who did not know each other) and who spoke about the relations of the two countries in a given sector, highlights the organizer.
In Portugal, the event featured keynote speakers such as the former Minister of Health Maria de Belm, the MEP Carlos Zorrinho, the Mayor of Braga, Ricardo Rio, Francisco Menezes, the award-winning publicist Edson Athayde, Mrio Campolargo, Director -General of the IT area of the European Commission, Romana Ibrahim, CEO of the startup Keep Warranty, and Eduardo Rodrigues, CEO of the startup UpHill.
As for the plans for the future, the next global digital edition is already scheduled for April 2021, yet to be decided whether to be done with a complement of physical event, in order to better explore the interaction with the community. Everything depends on the evolution of the pandemic. For deciding is also the physical edition in the second half of 2021 or the first half of 2022.
The organization will start talking to the cities that have expressed an interest in hosting the event, to check the best conditions for long-term partnership. Tonico Novaes states that any city can apply to receive the event, making its formalization for analysis of the organization. Of course, everything depends on the launch of COVID-19 prevention or cure medication, so that activities can resume with their normality.