Remember Apple's Clicked iPhone 6 campaign? Created by TBWA Media Arts Lab (from Los Angeles), Ma's longtime partner, the pieces show photos taken with the Apple smartphone, of course by real users (some of them, professional photographers).
As well as winning five Golden Lions, the campaign took the maximum award (GP, or Grand Prix) in the “Outdoor” category at Cannes Lions.
Deserved, right? In addition to the photos, Apple recently expanded the campaign to also include videos.
(tip from Danilo Lombardi, via Fast Company)
Update · 06/26/2015 s 14:51
Check out the video that TBWA Media Arts Lab published showing a little behind the scenes of the campaign:
Pretty cool, isn't it?