Mercado de câmeras fotográficas sofre queda de vendas geral em Q2 2019/2020

Camera market suffers overall sales drop Q2 2019/2020

In recent weeks, major camera manufacturers have been publicizing their most recent 2019/2020 financial results. Overall, efforts are directed towards mirrorless cameras, but camera sales are suffering a general downfall. The vast majority of companies made public their second-quarter fiscal data – the only company providing third-quarter information was Canon.


Canon 5D Mark III and 5D Mark IV, Lenses, Mavic 2 Pro, Huawei P30 Pro, Black Hero7, OSMO Pocket and more

Below you can find a compilation of these results:


In the Image Systems Business (Imaging System Business), Canon interchangeable lens camera sales 13.9%. Your pre-tax income also had a fall of 57.8% compared to the third quarter 2018 results. The reason for this drop in sales, according to the company, is the "continuous contraction of the market, centered on first-tier models".

On the contrary, Canon claims that its unit sales of mirrorless cameras have grown.

"Sales in the first nine months combined totaled 570.2 billion yen, down 16.5% from a year earlier, while pre-tax income totaled 28.8 billion yen, down 67, 3% over the previous year. " – Canon.


In its second fiscal quarter 2019/2020, Nikon announced that revenue from the Imaging Business sector decreased 21.1% year by year. Operating profit fell 84.7%.

For interchangeable lens digital cameras, the company has made efforts to increase sales of full-frame mirroless cameras and their lenses, which has led to increased unit sales of high-end cameras. For compact digital cameras, the focus was on high value-added products such as the COOLPIX P1000.


Sony camera sales decrease 3.5% compared to the previous fiscal year. Unit sales also fell.


For Olympus, the Imaging Business had a 17% drop when we compare the results of the first half of last year with the initial six months of 2019. The rationale for this financial picture was the "difficult business environment in mirrorless cameras and the lack of new products caused by the restructuring of production bases". The company's operating loss amounts to 5,697 million yen.


Fujifilm has also not escaped the decline that the camera market is facing. Your recipe presented fall of 15.1%. Its operating results also decreased from 12.2 to 4.5 billion yen. which represents -63.2%.

In the photographic imaging business, the company states that revenue declined due to several factors: falling photographic paper sales; a period of withdrawal before the launch of new products; Inventory adjustments from US retailers that resulted in declining sales of instant photo cameras. Already sales of basic mirrorless digital cameras fell under what Fijifilm calls "severe market conditions".

On the upside of the report, sales of medium and high end mirrorless models were strong, including the FUJIFILM X-T30, launched in March 2019, and the FUJIFILM GFX 100, released June 2019.

With the advancement of technology, it is natural that "older" devices are losing the general market and becoming increasingly niche purchases. In the case of cameras, mirrorless ones are the new thing – lighter, smaller and less noisy.

Mobile phones have more and more cameras. Does it really matter?

However, we can not fail to mention another market that is beginning to overlap (quickly) that of cameras: that of smartphones. The technology for these devices is advancing every day, and it is not uncommon to see decent movie productions made by a mobile phone. In that context, we can only wait to see how the market behaves. Below is an example of how smartphones have impacted the camera market:

Via: Photo Rumors (1), (2), (3), (4), Nikon Rumors, Sony (tagsToTranslate) corporate (t) photo cameras (t) cameras (t) market (t) technology (t) falling sales (t) camera market (t) smartphones (t) canon (t) sony (t) nikon (t) olympus (t) fujifilm (t) falling camera sales (t) revenue (t) dslr