Recently, commercial relations between U.S and the China tm has unfolded on a roller coaster of events, dragging several countries and companies like Apple into this funnel.
Initially, the American government announced a program to combat products “made in China” (“Made in China”) within the USA; therefore, in March, the Trump administration imposed tariffs of 25% on steel and 10% on aluminum, reaching several countries including, of course, China.
In addition to this, Brazil was also the target of the measure, but it was temporarily removed from the list with the countries of the European Union, Mexico and Canada. Since then, the measures have focused on the government and the Chinese industry. The retaliation of the eastern country came shortly afterwards with the threat of charging taxes on several American products.
In the meantime, Apple, the American company with the greatest expressiveness within China, tries to appease the moods and control the discussions between the two world powers. During a visit to the White House last May, Tim Cook warned Donald Trump that a possible trade war with China could threaten the Cupertino giant's position in the Chinese territory, as the newspaper reported. The New York Times.
Also according to the newspaper, during a summit in Beijing in March, the CEO of Ma called for calmer heads to prevail between the two most powerful countries in the world. Attempts to cool the restless relationship between the two countries made the New York Times call Cook “a diplomat in the technology industry”.
Nevertheless, Cook's concern is extremely valid. Apple has 41 physical stores in the Chinese territory, selling millions of iPhones and other devices in the country in the first quarter of the year, the expressiveness of Ma grew 22% in the Chinese market. In addition, several Chinese companies make up Apple's supply chain and losing any of these partnerships could be disastrous for the company.
Even though the Trump administration has already said it will not impose tariffs on iPhones assembled in China, Apple is concerned about "the Chinese bureaucratic machine" and possible retaliation. Among them, the Chinese government could cause delays in its supply chain and delay the production / sale of devices in China on the grounds of "concern for national security".
In addition to Cook's many visits and participation in events in China, Apple has already invested and works in other ways to prove that the company's presence there is important. At the beginning of last year, Apple built two research and development centers, investing more than R $ 1.57 billion and employing thousands of Chinese.
Also last year, Apple announced the construction of the first data center in the province of Guizhou, which should be ready in 2020. In addition, the Reuters informed that the company would already be planning a second location to manage its online services in China, this time in the city of Ulanqab.