Spread good taste. With these words, publicist Spartakus Santiago defines the initiative he had with TypeZap, a website that gathers beautiful images with “good morning” and “happy birthday” sayings, among other messages that are successful in WhatsApp groups. The material is free, collaborative and free to share.
The scene seems to be frequent: you receive a figure with questionable aesthetics, but from loved ones, by the messenger. «The images arrive and I am embarrassed to answer, because everything is very tacky, but from the heart», explains Santiago. Based on this principle, he produced an initial package with ten commemorative images, as part of a postgraduate work Miami Ad School / ESPM (RJ).
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Before and after: message has «good morning» and duck – Photo: Reproduction / Spartakus Santiago
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The idea is to simplify the popular messages that run WhatsApp – also affectionately called “Zap” across the country. The publicist points out that the original figures “have random things, like a wish for a good morning with a picture of a duck”. Entering the scene together with other designers, to transform an unorthodox combination of elements into something more elegant.
On the TypeZap website are the original messages and the “revamped” versions, so to speak. “My concern was not simply to throw it away, but to maintain elements of the initial art. There were very bizarre images, like a giant daisy floating in the ocean. How do I maintain this, but leaving it looking nice? ” The challenge has been launched, and the project is open to the collaboration of more artists.
Floating daisies: see the transformation made by TypeZap – Photo: Reproduction / Spartakus Santiago
When asked if it’s okay to choose an image and pass it on to contacts, Santiago is categorical: “The more they do it, the less cheesy WhatsApp gets”. He wants to reach part of the 120 million Brazilians who use the application, considered the most popular in the country for two years.
If you agree with the advertiser’s initiative, it is very simple to join the movement. Perform the process below after choosing an image on the TypeZap website.
- Android with Chrome – Click on «Download». The figure will be loaded in the browser. Touch the image for a few seconds, until a menu appears. Select «Share image» and choose a contact (make sure that the WhatsApp icon appears next to the person’s photo). When the messenger is opened, just press the green icon to send the image.
- iPhone (iOS) with Safari – Click on «Download». A new tab will open with the chosen figure. Touch the share icon, which is located at the bottom of the application (it is shaped like a square, with an up arrow). Select the WhatsApp icon and then choose the recipient of the message. When you click «Send», it will be forwarded directly to the person. There is no need to copy the picture to the phone’s gallery.