Published on July 9 in the Union Official Journal, the new rules introduced by the General Personal Data Protection Act (LGPD) will be in force next August. Until then, companies need to adapt to an unfortunate reality for the use of private information by internet users, who will benefit from the measures.
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Changes set by LGPD will benefit internet users Photo: dnetc
Another point that LGPD will bring, according to Sato, is the decrease in the number of unwanted emails in inboxes. "This is because companies should have a legal basis to justify sending such messages, such as: consignee consent, a legal or regulatory obligation, or the conclusion of a contract, warns the expert.
But the changes don't stop there. Businesses will still have to adapt to other standards, such as simplifying forms for purchasing a service or product on the Internet. "This is because the law has as one of its principles that of necessity, that is, companies should treat pertinent, proportional and not excessive data, says Sato, who exemplifies:" We will no longer need to inform the team's heart, dog's name, weight and time for the simple purchase of a toaster.
The National Data Protection Authority
In addition to the changes for internet users, companies and agencies that deal directly with consumers' personal data will also have a new scenario ahead. To take care of the implementation of the law, the National Data Protection Authority (ANPD) was created, which will also edit standards and oversee procedures.
Sato explains that, for security, the law states that those who process personal data should use technical and administrative measures that are able to protect them, for example, from unauthorized access or situations that put their privacy at risk. "A big news brought by the law was the obligation to communicate ANPD and the holder the occurrence of security incident that could lead to significant risk or damage to the holders, points out the expert. According to her, one of the penalties provided by law, and that can be imposed by the ANPD, the fine, for infra, of up to 2% of the net revenue of the company that breaches or breaks the rules.
Speaking of data protection, those who use social networks should be alert. The overexposure of the internet is not protected by law. That is, if you freely share personal information through Facebook, Instagram or Twitter, for example, you may face very serious problems.
Expert warns of risks of exposing personal data on social networks Photo: Tainah Tavares / dnetc
Other points highlighted by the expert are: beware of strange links, do not provide bank and financial data, and do not disclose photos of identification documents, diplomas, contracts or any other materials containing personal data. Posts expressing opinions may also eventually disclose information that may be misused.