Ashley Madison, a betrayal site that helps committed people to make appointments, has grown again after controversies with data leaks in 2015 and now has a large number of registered Brazilians. According to a report released by the social network, Brazil was the second country with the most users registered on the platform in 2017, second only to the United States.
With a new administration and the promise of tools to guarantee the privacy of those who want to "jump the fence", the new director Ruben Buell said in an interview with Engadget published on Thursday (29) that he is regaining public confidence.
Facebook changes privacy settings after scandal
Betrayal site received more than 1 million Brazilians in 2017 with reinforcements in security Photo: Divulgao / Ashley Madison
Three years ago, Ashley Madison was accused of having the personal data and information of more than 30 million customers leaked. In addition, international vehicles revealed that many female profiles on the social network, in fact, were robots used to attract money to the platform – which they pay for. Despite serious complaints, the site did not end the service and underwent a redesign that yielded 5.7 million new accounts in 2017.
In Brazil, according to the social network, about 139 thousand new members were registered per month last year, totaling more than 1.5 million people. Overall, the platform reached 191 thousand daily users exchanging messages and 1.4 million new connections made monthly.
To please Greeks and Trojans, the numbers of users by gender have also changed, according to the website, reaching a ratio of 1.13 active women for each man on the platform. In terms of age, young people, known for using apps like Tinder, seem to be left out, since 70% of the platform members are around 40 years old.
Promise of more security
Betrayal platform has been revamped and promises more privacy for users Photo: Divulgao / AshleyMadison
In a survey by the United States' consumer protection agency, Ashley Madison was accused of not having security policies and offering inadequate privacy training to employees. To address this issue, the new director says that new measures such as two-factor authentication and bug reward programs have been created to reinforce data protection.
"We don't use the data for any kind of third-party advertising, we don't display ads on our sites, the data is not moved anywhere. We keep it very, very close to us," says Buell.
Also in an interview with Engadget, Ashley Madison's technical director stressed that the platform's expansion plan in 2018 should target Asian countries such as Taiwan, Japan and South Korea and deliver more discretion to beat their "number one competitor": work places. According to Buell, the professional environment has the most cases of betrayal and indicates to potential clients: "Do not put your career at risk with your marriage".