Peripheral manufacturer Bose officially announced that is closing several physical stores around the world, more precisely in the region of Europe, United States Asutrlia and Japan. In fact, the company chose to end the activities of all its representatives in the countries mentioned and focus only on selling products online. Physical resellers in other countries will continue to operate.
Bose website
According to the company, a total of 119 stores will be closed in the coming months. Despite the massive shutdown of their representatives, other 130 physical stores will remain active in countries like China. South Korea, UAE and India. Because of the layoffs, the company also stated that it is in charge of providing support to its employees. Bose will offer "relocation assistance and indemnity"to workers.
"Originally, our retail stores provided people with a way to try, test and talk to us about home entertainment systems based on CD and DVD. It was a radical decision, but we focused on what our customers needed and where they needed it – and we are doing it. the same thing now. "– Colette Burke, vice president of global sales at Bose
The company's decision comes from a growing online demand, since in the United States, Japan, Europe and Australia most customers shop online. According to the company's calculations, closing physical stores is the best way to boost sales, since this business model has been the main one in countries where representatives are being closed.
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Bose will continue to sell your product line through websites like Amazon, Best Buy, Target, Apple Store and other internet retailers. Of course, the company intended to continue with physical stores because they offer the customer the opportunity to test products before buying, but the growth of online commerce has forced Bose to decide to close them.
Source: Tweak Town, Gizmo China. [TagsToTranslate] bose stores
