There are things that not even one of the most valuable companies in the world can do, and in the case of Apple that means taking a book out of circulation for supposedly “revealing trade secrets”.
If you followed the news of the week, then you will certainly remember that story. I refer, of course, to the case of German Tom Sadowski, a former App Store manager who launched the book “App Store Confidential”, which the Cupertino giant did not like at all.
Precisely for the aforementioned reason, the company asked Murmann, the publisher responsible for marketing the work, to remove all units for sale and collect those that had already been delivered. As we reported, the publisher did not respond to Apple’s requests – and now it will not do that, since the book is among the best sellers in one of Amazon’s categories, as reported by Reuters.

Call it the “Streisand Effect” or even publicity, but as the Cupertino giant has yet to get a court order to stop sales of the book, it did something totally contrary to what it wanted by requiring the books to be picked up from the shelves.
According to Murmann, the first print run of the book (with about 4,000 copies) was selling very well, but after the recent news they are considering starting a second print run.
[O livro] is number 2 on Amazon’s bestseller list in Germany; everyone is talking about it.
Although Apple claims that the book reveals company secrets, several websites and people who had access to the material said that it does not contain anything other than the “obvious”, especially regarding the techniques adopted by Apple to advertise and sell services online.
Exactly due to copyright (and because it is in German), excerpts from the work have not yet hit the web. Nevertheless, many have commented that the book features nothing that is no longer public about Apple, focusing on Sadowski’s career.
Each chapter of Sadowski’s book begins with words of wisdom from Apple co-founder Steve Jobs, while the text is anything but revealing. A highlight about a visit by Tim Cook to a startup Berlin in 2017, for example, does not contain details of what was said at the meeting.
Sadowski’s lawyer, Ralph Graef, accused Apple of “cowardice” for not yet taking the case to court, saying it appealed to threats. Finally, he says the company has known about the book since last November, when Sadowski was reportedly fired.
Only I who think it will still give water for the beard? We’ll see.
via 9to5Mac