It is almost certain that we will have a special Apple event taking place in September 9 and that she launch a new Apple TV, but the updated hardware should not be accompanied by a rumored new service streaming of videos of Ma.
The possibility had already been raised by the BuzzFeed, but it was corroborated yesterday by Bloomberg. Also in June, before WWDC 2015, the Re / code cited the difficulties that Apple was facing to sign deals for the new service and, months later, it seems that things have not progressed much.
According to sources Bloomberg, negotiations with companies such as CBS, 21st Century Fox and NBC are progressing very slowly. In addition, in parallel, Apple is also working to ensure that users will have a good experience with the service regardless of their physical location. One possibility for her to continue working with partner Akamai, who has data centers in several locations around the world.
Rumors indicate that Apple wants to charge no more than $ 40 monthly for this service, which by American standards is about half of what people currently pay for cable TVs.