Bloomberg Brings New Information on Apple's Augmented Reality Intent

Bloomberg Brings New Information on Apple's Augmented Reality Intent

One of the bets for the next handsets of Apple The augmented reality. Tim Cook has addressed this issue several times, and lately there have been rumors of a few RA glasses from Ma, as well as possible related features on the iPhone itself. As some information is contradicting each other, now the Bloomberg decided to share new information in order to clarify Ma's intention with technology.

Reiterating the indication that several employees would already be working in augmented reality, the story reveals that there are "hundreds of dedicated engineers in the cause," including some who worked with Microsoft's HoloLens virtual reality glasses and Facebook's Oculus. . In addition, reporter Mark Gurman described what we might expect regarding features for the iPhone.

One of the features Apple is exploring is the ability to take a photo and then change the depth of the photograph or the depth of specific objects in the image; Another feature would isolate an object in the image, such as a person's head, and allow it to be tilted 180 degrees. Another, still in development, would use augmented reality to place virtual effects and objects on a person, just as it does in Snapchat.

As for the glasses allegedly Maanaria, Gurman claims that they will come, but a little later. Sources say the fact that wearables are “hard” hit the primary product. That is, as devices today are less powerful and fragile or superpowerful but quite large, Apple ("thin and light") would have to find a way to create something powerful and small.

Interestingly, Gurman believes that RA is, for business, something even bigger than the iPhone. Stating that "this is a good time for Apple," the article cites a survey from Global Market Insights which shows that "the global market for AR products will grow 80% to $ 165 billion by 2024." Analyst Gene Munster further states that "RA devices will replace iPhones".

What we see nowadays is a greater attention to virtual reality technology, leaving augmented reality a bit aside. However, there is no doubt that Apple (as well as several other technology companies) can collaborate on increasing RA initiatives and new utilities.

(via The Verge)