By the end of 2006, BenQ Mobile wants to place 26 new mobile phones on the Portuguese market, in an aggressive market strategy aimed at winning the second sales position. The company that adds the BenQ and Siemens brand is currently number six worldwide.
Among the new mobile phones to be launched in the coming months are many of the novelties presented during the CeBIT and 3GSMWorld fairs. By June, BenQ will put eight new terminals in Portuguese stores, including GSM, GPRS and 3G mobile phones, aimed at different consumer segments.
The top of the range is the EL81, which hits the market in March with the fame of a luxury 3G mobile phone, being presented with a very resistant magnesium housing and a 2.2 inch TFT display, as well as a 2 Megapixel camera. The remaining launches include equipment with costs below 200 euros as well as medium-priced mobile phones.
According to a press release, BenQ has made a commitment that at least a third of the products launched in 2006 support the third generation of mobile networks alongside a strong commitment to multimedia. BenQ ensures that three out of four products launched will include a music player or FM radio, while one out of two will include a camera with a minimum of 1.3 megapixels.
2006-01-18 – BenQ Mobile presents itself to the market and details new equipment