Sport Lisboa e Benfica tests this weekend, in the match with Paços de Ferreira, the new strategy «Tickets without Queue», which aims to encourage the purchase of tickets through multimedia channels.
In addition to its 11 players, the club managed by Luís Filipe Vieira will have on the field, next Sunday, March 7, a group composed of twenty elements with the mission of promoting the purchase of tickets online.
The club explains that the purchase of tickets via the Internet for the general public is validated with the receipt of a message on the mobile phone with the description of the sector, queue and place, as well as an image (pictogram) that when leaning against the turnstile allows access to the Estadios da Luz.
In turn, club members receive a message, but only with a description of the place, since access to the stadium is via a membership card.
By encouraging the purchase of tickets through multimedia channels, the new «movement» Skip-the-Line Tickets also wants to demonstrate the advantages of the five «S»: «No Queues, No travel in the days before the game, No stress, No additional costs, via cell phone; and Insurance «, says the communication office of Estádio do Sport Lisboa e Benfica.