Lifetech – Solutions For Life Technology was the company chosen to launch in the Portuguese market a wide range of licensed computer products from Sport Lisboa e Benfica (SLB), Futebol Clube do Porto (FCB) and Sporting Clube de Portugal (SCP).
Computer mice, keyboards, speakers, MP3 players and digital cameras are some of the Lifetech devices that will emerge associated with the three major national football clubs, according to the manufacturer’s statement in a press release.
The promotion of these products, whose arrival on the market should take place by the end of next March, will be done through a strong marketing campaign supported by the clubs’ own means and which includes the participation of the main players of each of them.
Stressing that it has been in competition with several national and international brands, Lifetech is pleased with the choice and considers that it had in mind «mainly the production capacity and quality of the products, which allowed a national brand to be chosen, a rare option in similar contests, «he said in the statement.
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