The exit of Jony Ive Apple still yields good stories after all, after Steve Jobs, Ive was recognized as * the guy * from Apple, having nearly 30 years of company history being responsible for the releases that marked the history of the tech world like iMac (in 1998) , the iPod (in 2001), the iPhone (in 2007), among others.
We have already commented that, in practice, Ive's exit does not represent as much as some imagined this because the executive was basically removed from his former duties since 2015 something informed by Bloomberg and corroborated by The information. This one also brought some more details of the last years of one of the most famous designers in the world at Ma.
Taking on Apple's human interfaces
When Scott Forstall (iOS boss) left the company in 2012 (for basically not taking responsibility for the Map launch fiasco), Ive took responsibility for everything involving human interfaces inside Apple. What we didn't know so far was the speed of this change of command.
According to the vehicle, Ive attended a regular meeting of Apple's human interface team (which, of course, was supervised by Forstall) shortly before his departure. One of the designers present then asked where Forstall was and received the following reply: "Scott is no longer with us."
The TV that never existed
After this meeting, Ive took control and led the team to visit Apple's famous industrial design studio. According to a source from The information Once there, the team was able to see a prototype Apple Watch three years before the final product was released.
The team was also able to see a prototype Apple TV set (something quite buzzing for years but never seen the light of day). "It was superminimalist," said the source. “Just a piece of glass with nice details.”
Autonomous car without steering wheel
Ive, of course, been involved with the "Titan Project" as well. And now they have painted some interesting information about the designer and his famous prototypes.
At one point, Ive created a leather and wood prototype of Ma's autonomous car to show CEO Tim Cook. The most remarkable feature of creation? He didn't have a steering wheel. Instead, the car was (I meant to be) voice-controlled. That's right: I've imagined Siri controlling your car, what danger? 😝
Since Siri does not yet have that level of intelligence and, of course, there is nothing yet ready to do so, the demonstration itself involved an actress hired to act as Siri, responding to commands.
It is not known how this prototype was received by Cook and how are the plans of the autonomous car. What is known is that the project is under Bob Mansfield's command, and that perhaps the idea of a car itself is no longer the pot of gold at the end of the rainbow for Apple (after all, the “Project Titan ”may not be a car per se but an autonomous car system).
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I have no doubt that many more stories from Ive at Apple will begin to emerge here and there, and that the subject will still yield for a few days / weeks. Stay tuned!