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Behind the scenes of Gmail Priority Inbox

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Ario Jafarzadeh, Experience Designer on the Gmail team, recently presented a talk on Priority Inbox at Google’s headquarters in Zürich.

“Priority inbox, for me, typifies what I hope will be a major trend in online consumption … one that gives users more control over what can attract attention against the based timeline that has dominated the web world for so long, ”says Ario.

Priority Inbox started as a 20 percent personal project at Google Zurich, around 2008. It was initially called Magic Box, a name that was referenced in the Gmail source code last year.

Google, however, preferred to hide the complexity of the feature using a simple interface that can be customized to suit your needs. The “+” / ”-” buttons that allow you to change the importance of a message were inspired by Zurich street signs.

Ario says that Caixa’s priority can be improved by grouping related conversations together so it can quickly handle multiple messages. It’s just one of many improvements that could make Gmail’s inbox smarter, especially for those who receive a lot of messages.

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