Three important new and important characters, however, who are not part of the main group of Apple executives, won interesting interviews in different vehicles. Marc Newson was interviewed by Wall Street Journal; Zane Lowe, through the Billboard; and finally, Jimmy Iovine won a beautiful profile of Wired.
While Newson's interview plus a quick chat with the designer hired by Apple about a year ago, Lowe's and Iovine's address the transformations of the music market and the role of both within Ma's plans (with Apple Music and Beats radio 1).
They are different focuses, but equally interesting. So, if you have mastered an English reading, keep the links in the Safari Reading List, in Instapaper, in Pocket or whatever service you use, and read everything when you have a little time. Below is an appetizer of what you will find in all of them.
Designer Marc Newson on feather pens and the sad scenario of cars J.J.Martin, of Wall Street Journal
My design concern is the automotive industry. There were times when the cars somehow reflected everything good about progress. But now we are at the bottom of a valley.
Newson joined the Apple team while working in the UK and part-time most likely to work with Jony Ive on the Apple Watch. But that does not mean that the designer has no involvement with other projects, including the so-called Ma car. This commentary shows his dissatisfaction with the state of this market and puts a good flea behind our ear.
It is worth noting that, in 1999, Newson designed a concept car for Ford.
Zane Lowe talks about the first weeks of Beats 1, working with Trent Reznor and Dr. Dre, and (his) excessive consumption of Pearl Jam on the radio Jem Aswad, gives Billboard
So how do you program a global radio station?
It had to be all about music. Most radios are entirely created with formats that are built around time zones and time zones. But with a worldwide station there is no “breakfast”, or “driving” or anything like that, so we were only able to program everything with music in mind. It's complicated: you keep thinking, "This works well in Sydney, but what about Europe?" That's why we have reruns so that while you're asleep someone is hearing something for the first time. It was important to be a common audio experience. We decided to put programs on schedules that allow different parts of the world to have a chance to listen to them.
Has anyone ever stopped to think about the difficulty of creating a single, global radio that goes online 24 hours a day, 7 days a week?
Can Jimmy Iovine and Dr. Dre save the music industry?per Jason Tanz, gives WIRED
Then again, in a world where billions of people can instantly communicate around the globe and an app can reach millions of customers overnight, maybe we don’t need music to change the world. Perhaps it is no coincidence that the prominent technologists are referred to as “rock stars” they are providing the sense of connection and wonder that their musical ancestors once conveyed. Teens used to fantasize about becoming the next Jimmy Page; now they dream of becoming the next Larry Page. They feel nostalgic about the first time they used Snapchat, not about the first time they heard “Smells Like Teen Spirit”.
"If you say to a child, 'You have to choose music or Instagram,' they will not choose music," said Iovine. “There was a time when, for anyone between 15 and 25 years of age, music was the first, the second and the third (choices). Not anymore. ”
We are out and, of course, we do not have the exact notion of Iovine's achievements in the music market. This profile shows how some artists (Dr. Dre, Eminem, Tupac, Marlyn Manson, among others) have achieved a lot of prominence due to his work, what he is doing to encourage the appearance of more capable executives (financing a totally innovative chair at the University of Southern California), which motivated him to co-found Beats and how he always “dreamed” of working for Apple.
Despite counting in the title of the article, unfortunately little was said about the rapper Dr. Dre.
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If you like to know these behind the scenes, these interviews are worth reading.
(via MacRumors; 9to5Mac: 1, 2)