Bank sites least visited by home users in January

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In the first month of 2006, 547 thousand Portuguese people aged 15 and over visited bank websites from their homes, representing a drop of 3.2 percent compared to December 2005, when the maximum of that year in this aspect online, according to the results of the Marktest Netpanel study.

Compared to the January 2005 results, banking sites have now seen a 3.8 percent increase in the number of users who have accessed their pages, adds Marktest. About 92 percent of the unique users of these sites (504 thousand) access secure pages (https).

The daily average of users of banking websites rose to 97 thousand in January, 6.6 percent more, compared to December and 21.3 percent more than in the same month of the previous year. The total number of pages visited on these sites exceeded 42 million, which meant a monthly increase of 17.2 percent, as well as an increase over the same period of 7.2 percent.

The total time spent browsing banking websites also increased compared to December. Exceeding 315 thousand hours of navigation, the value was 3.8 percent of that recorded in the previous month and 13.7 percent above that observed in the same month of 2005.

In terms of the number of unique users and the number of pages visited when browsing from home, CGD Group sites remain the leader, says Marktest. In January, 266 thousand individuals visited CGD Group websites, which corresponded to a 3.6 percent monthly decrease.

In the second and third positions are the BCP Group and BES Group websites, respectively, which also saw a decrease in the number of users who accessed their pages.

In the pages visited, the second position is occupied by the BCP Group, while BPI takes the third position in the table of banks online with more pages accessed.

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