E-commerce between companies in the Portuguese market was worth EUR 1.62 billion in 2006. Although low, compared to international figures, the number reflects a very positive evolution over the past few years and should continue to grow until 2011 at a rate of 21 percent per year.
The data, presented this morning at the start of the 4th edition of the Electronic Commerce Week, indicate that in four years the sector will be worth 2.5 billion euros in Portugal, against the 229 million euros it was worth in 2005, the study’s starting point IDC and Netsonda presented there.
With regard to electronic commerce involving the individual consumer (B2C), it is estimated that in 2006 the Portuguese market will have been worth 602 million euros and that by 2011 it will reach 1.5 billion euros, the result of an average annual growth of 6 percent.
The study prepared for ACEP further indicates that more than 50 percent of the population is online and that more than 40 percent of households have access to the Internet, 35 percent of which broadband, and that 10 percent buy online, about one million Portuguese.
With regard to companies, approximately 88 thousand (25 percent) will buy online, more than double those selling through the same channel. Broadband is used by 70 percent of companies with Internet, which will be about 90 percent of the total.
2007-10-27 – ACEP promotes 4th Electronic Commerce Week in November