Currently, it is possible to see a clear move on the part of Apple to “decentralize” its services: we saw the company place authorized technical assistance in hundreds of Best Buy stores in the United States and open an official store within Amazon, the largest retailer of the world. Now, a similar initiative is starting right here, in our beloved republic.
The indefectible Free market recently opened an official Apple store on their own domains, allowing site users to purchase Apple products while enjoying all the benefits of the platform – such as the Mercado Pago payment service, which allows installments to be paid in up to 12 installments with no interest on several credit cards.
It is true that, unlike the initiatives in the USA, it is not exactly Apple that is taking care of the partnership. It is an action of the Allied, Premium Reseller da Maçã that already manages the company’s operations in Brazil in third-party stores (just see the Apple store on the Americanas website, for example). THE iHelp BR confirmed the partnership with Allied, which is associated with a number of other manufacturers in the national territory – such as Samsung, Microsoft, Google and Amazon.
The Apple store on Mercado Livre has available the entire catalog of the company offered in Brazil, such as iPhones, iPads, Macs, Apple Watches, Apple TVs and accessories. Prices are mostly the same as in the Brazilian Apple Online Store, but some products have small discounts – it is worth noting, for example, the combos offered in the store, like the one on iPhone 8 64GB with the new AirPods (with wireless charging case) R $ 4,600.
Interesting, isn’t it?