A few days ago, Apple confirmed the reopening of the store located at its Cupertino headquarters for today, September 19 with a new name: Apple Retail Store – Infinite Loop, while before it was known as the Apple Company Store.
In the early hours of Thursday to Friday, the MacMagazine released details about what this store would be like and today «we were there» through the eyes of the reader Luiz Fernando Nobi Mariani checking out what’s new in this special store.
As expected, her layout is very similar to that of Belgium’s new, first and beautiful Apple Retail Store also opened today (more on her in another future article). It seems that this will indeed be the standard for Apple stores from now on, and much of the design was conceived by Apple’s own boss, Sir Jony Ive in partnership with store manager Angela Ahrendts.
With an all-glass facade, the store now has a much brighter interior, brings the traditional wooden tables from Apple Retail Stores and now also wooden accessory shelves. On the sides, the luminous panels are large and at the bottom, in the center, we have a huge canvas.
It is difficult to say exactly whether the store’s internal area has increased or not, but it seems so. In width it is certainly taking up a larger space, but before the renovation it was deeper.
For the first time, this store starts to market the entire main line of Apple products including Macs, iPhones, iPads, Watches, etc. A key element of Retail Stores that she does not have, however, is the Genius Bar.
But the coolest part of this store that is in Infinite Loop was maintained by Apple: the souvenirs. There is the only place on the planet where consumers can buy official Ma branded items, including shirts, jackets, mugs, pens, card holders, etc. And, taking advantage of the store’s own renovation, Apple has also prepared an entirely new line of these products. I admit: if I had been there, I would have spent more than I should have.
Just for you to get an idea of ??prices, a t-shirt costs US $ 29, a notebook for US $ 19, a pen with a ?holder? for US $ 35, a mug for US $ 25, a small metal bottle for US $ 35 and so on. that is, you can do a lot of damage to your credit card without much effort.
Tim Cook himself was there yesterday:
Apple yesterday opened the store exclusively for employees, but today it was the official opening for the entire public. Before 10 o’clock in the morning, she served coffee and cookies to those in line as usual, nothing small and also presented all the first lucky visitors with commemorative T-shirts.
Check out a video that shows a little more of the store and the opening moment:
Located in 1 Infinite Loop, the store is open from Monday to Friday from 10 am to 6 pm, and on Saturdays from 10 am to 4 pm. She was already a highlight in our MM Tours, and now certainly be even more. I can’t wait to (re) meet you!