As expected, Apple now has a new vice president of marketing communications

As expected, Apple now has a new vice president of marketing communications

Last December, when Jeff Williams finally held the position of COO (open since Tim Cook took over from Steve Jobs as CEO), Apple took the opportunity to make some changes.

Here's what we talked about at the time:

Johny Srouji (until then vice president of hardware technologies) joined the executive team as senior vice president of hardware technologies. J Phil Schiller, senior vice president of global marketing, will expand his role by also being in charge of App Stores on all Apple platforms (OS X, iOS, watchOS and tvOS). Apple also announced that Tor Myhren to join the company in the first quarter of 2016 as vice president of marketing communications, reporting directly to Cook.

Tor Myhren on the Apple executive page

Today, with a little delay after all, it is the second quarter of 2016, Myhren has joined the other executives at Ma and now decorates the company's leadership page. As head of the marketing communications group, he leads a team that is fully focused on advertising, internet presence, packaging design and other consumer-oriented marketing aspects.

The executive was until then Gray's president and global creative director. As Apple pointed out on its website, Myhren was twice a TED speaker, toured several lists (Fast Company, Fortune, AdAge, etc.) which highlighted the creativity of executives and is part of the Hall of Achievements of the Advertising Federation of America.

A former award-winning journalist and cameraman, Myhren has a bachelor's degree in English and Literature from Occidental College.