Artists will reach 1 billion hits on YouTube


Gives Reuters:

Lady Gaga and Justin Bieber are approaching an important milestone in the new music industry: almost 1 billion hits on YouTube.

Lady Gaga is expected to surpass 1 billion hits by October 20, if it continues at the current pace, according to David Birch, director of communications at TubeMogul. In September alone, his videos were viewed almost 1.8 million times a day.

Birch said that if he keeps his current pace, Justin Bieber should pass 1 billion hits by November 1. His videos were viewed about 3.7 million times a day during the month of September.

Can you imagine the operational cost and structural escalation needed to keep YouTube at this pace? We neither. 😛