A few days ago, we posted images of the newest Apple Music campaign on our Instagram. In it, we see some Grammy Awards nominees characterized by Memoji, a novelty introduced by Apple in iOS 12.
View this photo on Instagram.
@Apple launched a new campaign for @applemusic. In it, Ma presents the Memoji versions of some musicians nominated for #GRAMMYAwards, such as @shawnmendes, @arianagrande and @spaceykacey. The event will take place on February 10, at #LosAngelesStaplesCenter and, precisely for this reason, the campaign is being run in the city. In the first image we see gables placed on @hotelfigueroa, which is even very close to #LosAngelesStaplesCenter. There are, however, several billboards around the city, like this one (from the second image) highlighting only one artist and his respective nomination for the prize. (@macrumorscom)
But the campaign was not just about gables and billboards, no: Apple also ran commercials with the participation of Ariana Grande, Khalid and Florida Georgia Line repeating a formula that the company has already used in the past, with Animojis.
Check out the videos below:
Apple Music Ariana Grande + Memoji
Ariana Grande + MemojiMsica: “7 Rings” by Ariana GrandeOua now on Apple Music: https://apple.co/Ariana7Rings
Apple Music Khalid + Memoji
Khalid + MemojiMsica: “Talk” by KhalidOua now on Apple Music: https://apple.co/KhalidTalk
Apple Music Florida Georgia Line + Memoji
Florida Georgia Line + MemojiMsica: “Simple” by Florida Georgia LineOua now on Apple Music: https://apple.co/FGLSimple
For those interested, Apple created a page on its service streaming musical highlighting all those nominated for the GRAMMY Awards 2019.