Artist memojis are highlights of new Apple Music commercials

A few days ago, we posted images of the newest Apple Music campaign on our Instagram. In it, we see some Grammy Awards nominees characterized by Memoji, a novelty introduced by Apple in iOS 12.

View this photo on Instagram.

@Apple launched a new campaign for @applemusic. In it, Ma presents the Memoji versions of some musicians nominated for #GRAMMYAwards, such as @shawnmendes, @arianagrande and @spaceykacey. The event will take place on February 10, at #LosAngelesStaplesCenter and, precisely for this reason, the campaign is being run in the city. In the first image we see gables placed on @hotelfigueroa, which is even very close to #LosAngelesStaplesCenter. There are, however, several billboards around the city, like this one (from the second image) highlighting only one artist and his respective nomination for the prize. (@macrumorscom)

A post shared by .br (@) on Feb 5, 2019 at 11:39 am PST

But the campaign was not just about gables and billboards, no: Apple also ran commercials with the participation of Ariana Grande, Khalid and Florida Georgia Line repeating a formula that the company has already used in the past, with Animojis.

Check out the videos below:

Apple Music Ariana Grande + Memoji

Ariana Grande + MemojiMsica: “7 Rings” by Ariana GrandeOua now on Apple Music: https://apple.co/Ariana7Rings

Apple Music Khalid + Memoji

Khalid + MemojiMsica: “Talk” by KhalidOua now on Apple Music: https://apple.co/KhalidTalk

Apple Music Florida Georgia Line + Memoji

Florida Georgia Line + MemojiMsica: “Simple” by Florida Georgia LineOua now on Apple Music: https://apple.co/FGLSimple

For those interested, Apple created a page on its service streaming musical highlighting all those nominated for the GRAMMY Awards 2019.