Like ARKit, Apple has expanded the world of possibilities for both its products (such as the iPhone and iPad) and developers, who have created new applications based on augmented reality (AR).
When this technology meets creativity, the results are usually quite interesting, like the Glassese Wanna Kicks apps – which you will see below.
Glasses
The first app was developed by the New Yorker Warby Parker and uses ARKit alongside the X, XS, XS Max and XR iPhones TrueDepth camera to allow users to see the color, texture and actual size of each style of glasses before purchasing a model.
It is good to note that the app already supported the iPhones’ TrueDepth technology to recommend glasses to its customers, but only in a recent update did Warby Parker implement it in this type of simultaneous virtual experimentation.
Warby Parker
in Warby Parker
Version 2.9.8 (166.5 MB) Requires iOS 12.0 or higher?? Not available on the Brazilian App Store!
Basically, the app uses an algorithm and the processing power of iPhones to position the virtual accessories on the user’s face, who can register a photo with a specific model and share it with others.
As a product that is not yet sold here in Brazil, the Glasses app is not available on the Brazilian App Store. In addition, as we mentioned, it requires iPhone X or later for this AR compatibility.
Wanna Kicks
Meanwhile, the Wanna Kicks app also uses and abuses AR resources to display, on the iPhone screen, which shoe option is best for you. This application – a tip from @Virtuamigtec – was developed by startup Belarusian Wannaby and makes it easier, just like the Glasses app, when trying out and choosing from various sneakers, shoes, etc.
The effect is very instantaneous and follows the movements of your feet reasonably well when you rotate them or change the angle of the camera – you can even try to walk and the app will follow in your steps.
Unlike some software that can recognize objects and people through mirrors, Wanna Kicks does not work as well if you want to try on a pair of shoes virtually that way (Wannaby said it is working on it).
Although the purpose of the app is extremely positive, something fundamental when trying on shoes cannot be tested via AR: comfort. Nevertheless, the startup believes that its technology can help customers and retailers, especially ecommerces, when it comes to saving on goods returns (since people who buy online have no idea if that shoe will look good on their feet or not).
We built Wanna Kicks for Generation Z and millennials interested in buying sneakers and eager to know if they fit your style or not. The AR and AI community will also love our launch – we have done a really difficult task in computer vision and rendering.
Unlike the Glasses app, Wanna Kicks does not use the iPhones’ TrueDepth camera and is therefore compatible with older models (iPhone 6s and later).
via 9to5Mac, TechCrunch
