Application stores with exponential growth

Application stores with exponential growth

The market for mobile applications remains on the rise and numbers confirm it. Throughout 2010, Apple will have duplicated the content made available for the iPhone from the App Store, totaling close to 300 thousand applications. The competitor Google, on the other hand, offered almost 130 thousand proposals from the Android Market, a value six times higher than that registered a year earlier.

The data is provided by Distimo, which presents itself as an analytical specialist for this market area, and which observed the evolution of the offer (by target device, in some cases) in the various existing stores – Apple App Store for iPad and for iPhone, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows Marketplace for Mobile (6.xx) and Windows Phone 7 Marketplace – throughout 2010.

The Apple store was the one that grew the most in absolute terms, with competitors getting the better in percentage terms.

In addition to the Android Market, which in the last 12 months has increased the number of applications made available six times, both the BlackBerry App World and the Nokia Ovi Store have almost tripled their content, offering at the end of 2010 around 18 thousand and 25 thousand applications , respectively.

Circumscribing the data to the North American market, the 300 most downloaded free applications generated, on average, more than three million daily downloads during the last month of the year, while paid applications did not exceed 350 thousand. However, paid downloads increased by almost 30 percent compared to free downloads, if we compare the values ​​recorded in December 2010 compared to June of the same year.

Distimo also reports that the average price of applications has dropped. This reduction is visible in the 100 most popular content on the App Store for iPhone, BlackBerry App World, Android Market and Ovi Store.

And speaking of the most popular content, the «title» Angry Birds leads on all mobile platforms, while Facebook wins in the «non-game«.