Apple is very fond of bragging about being a company totally focused on the issue of accessibility, from its products and services to its physical facilities. For this reason, it is still surprising when the company receives a process precisely because it does not offer a group with special needs easy access to one of the pillars of its experience.
A group of Ma users with visual impairments filed a lawsuit against the company accusing it of failing to comply with ADA standards (Americans with Disabilities Act, American law with accessibility guidelines for the blind and visually impaired) in its site.
Action, led by plaintiff Himelda Mendez (classified as legally blind), claims that Apple's official pages have "multiple access barriers" that prevent blind people from gaining equal access to services and goods offered to the public, such as the ability to browse by and / or buying products or looking for physical stores.
The World Wide Web Consortium (W3C), the international community responsible for the standardization of the internet, continuously develops a series of guidelines for the creation of accessible websites, known as Web Content Accessibility Guidelines. Apple apparently does not adopt some of the basic guidelines indicated by the group, such as the inclusion of textual descriptions in images and buttons, in addition to simplifying navigation methods on its website, which significantly makes it difficult for users with disabilities to use the pages. visual.
The lawsuit calls for Apple to be legally required to have a qualified consultant to change its website so that it complies with W3C guidelines, in addition to training its web developers to create future pages with accessibility in mind right from the start; in addition, Mendez requires payment of compensatory damages to be calculated by the court. Ma, of course, did not comment on the case.
Continuing in the area of processes, Ma also received one more recently and because of an improbable appeal there: o Emergency SOS, which contacts emergency services with a few simple actions on your device, specifically on your Apple Watch version.
A company called Zomm filed a lawsuit against Apple stating that it has a registered patent for something described as a feature that comes into contact with emergency services with the press of a button on a remote device (as would the Apple Watch).
According to the complainants, Ma contacted the company in 2010, after the introduction of the Wireless Leash accessory for iPhones, and both worked together, under a confidentiality agreement, to sell the device in Apple stores. Then Cupertino reportedly stole Zomm's technology to create the Apple Watch feature years later.
The lawsuit was filed in the Northern California District and there is still no further details on how to proceed. Apple also did not comment on the whole story, but we will be attentive to its development.