Netflix? Apple's targets would be pay-TV services, in fact

Apple's video streaming service to be released in April [atualizado: ou não]

Just yesterday we talked about the possible Apple event on March 25 to present your news subscription service (magazines and newspapers). The sources of journalist John Paczkowski, however, preferred to comment on the upcoming service of streaming of videos if it would or would not be presented at the same event. Well apparently no. At least as reported to CNBC.

According to the vehicle, Apple is in the final stages of service preparation, which will feature free original content for device owners and a subscription platform for existing digital services. The problem? Do not wait for services like Netflix or HBO, at least in that beginning.

The idea of ​​Apple lan it in April or early may corroborating past rumors. The big difference would be that the entire content (both offered by Ma and third parties) is offered within the app. Apple tv Currently, the app only lists the contents, but if you really want to consume them, you will be taken to the service app in question.

But who was already in the boat anyway? Lionsgate (which has the Starz service), CBS (Showtime owner) and Viacom (owner of Nickelodeon and Comedy Central, for example) are in.

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Official image:

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HBO may come in, but the discussions are still far from a happy ending because she didn't like Apple's terms, which would be very different from those offered by Amazon; Netflix and Hulu would have been cards from the deck, which is odd, since Apple has a great relationship with Disney (now the majority owner of Hulu).

The big bottleneck, apparently, the usual one: cash, snort, green. Apple currently has 15% of subscriptions to services sold by the App Store (such as HBO GO and FOX Brazil, for example). Although the company is not demanding the 50% threshold for this service (as in the news service), people familiar with the issue said Apple wants to keep 30% of the cake for everything Apple TV app subscribes to.

Maybe Apple's best strategy is to invest a lot in the original content itself to make the service very popular, and instead try to bring those services into the app. We'll see.

Apple TV app icon

Apple tv

in Apple

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Update 02/14/2019 s 09:19

According to the BloombergYes, the service will be presented on March 25 more information in that article.